Fully Deluded: Wall Street Rag

"Dark Knight" Woos Comic-Con Crowd With Web Series

Posted from Silicon Alley Insider 94 days ago
Fully Deluded : Techno

Warner Bros. (TWX) hardly needs to do any marketing to get comic book geeks to show up for "Dark Knight," the new Batman movie. But aside from sponsoring MySpace's redesign and all the viral marketing it's done with movie trailers, Warner Bros. is also spending a little bit of its massive promotional budget on a little Web series aimed directly at the Comic-Con crowd: "Kyle Piccolo: Comic Shop Therapist." Warner Bros. paid the entire production budget -- $36,000 -- for the first five episodes of the series, set in Manhattan's Midtown Comics, and made by NYC-based Web video production house For... (original story)